Denver Trademark Attorney in Colorado

Some of the most valuable intellectual property assets are trademarks and service marks. These unique marks allow brands to distinguish their goods from those of competitors in various formats, including names, logos, packaging, and slogans.
Intellectual property law is a unique practice area requiring a specific type of lawyer. As a full-service business law firm, our trademark attorneys have the knowledge and experience to help you register, license, and enforce your trademark rights.

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Our Experienced Trademark Lawyers in Denver, CO, Are Here to Help You!

Trademark law has distinct rules for acquiring and enforcing trademark rights. A Denver trademark attorney with Sequoia Legal knows Colorado and U.S. trademark laws and has experience handling complex issues.

We can:

  • Determine the strength of your trademark rights;
  • Advise you about how you can strengthen your rights;
  • Identify any infringement risks;
  • Prepare a trademark application for your mark and file it with the Colorado; Secretary of State's Office or the United States Patent and Trademark Office;
  • Support your business as it uses or licenses your mark;
  • Assess your rights against any infringers; or
  • Enforce your right to exclusivity in your mark.

Contact us to get started on your trademark case.

Types of Trademark Legal Services We Can Assist You With

Trademark issues can arise in many ways. You might need a trademark registration, or maybe you received a cease-and-desist letter regarding your logos. We can assist with any trademark issue, including:

trademark attorney denver

Trademark Registration

The scope of your rights depends on whether you have a Colorado or U.S. trademark registration. The idea is that you have greater rights if you give notice to the public through a state, federal, or international trademark registration.

A Denver trademark lawyer from Sequoia Legal can prepare your application for trademark registration. We will also shepherd your application through the trademark office to secure trademark protection for your mark.

Trademark Enforcement

When you have rights for your mark, you can enforce them against competitors to prevent them from using a confusingly similar trademark or service mark.

Our legal services include investigating potentially infringing uses and preparing demand letters to inform users of your rights. We can also cancel competitors' trademark registrations that interfere with using your marks.

Trademark Litigation

In many cases, infringers will back down after receiving a cease-and-desist letter. But occasionally, genuine issues exist about whether:

  • The mark is valid
  • The use is infringing
  • The trademark owner lost rights to their mark

Whether you are the trademark owner or the accused infringer, we can represent you in litigation and settlement negotiations.

Trademark Licensing

Trademark licensing can arise in many contexts, including:

  • Co-branding
  • Franchising
  • Developing swag or other promotional goods
  • Creating joint ventures

A trademark license allows you to retain full ownership and control over your marks. These agreements can also help you build your brand by spreading where and how consumers see your marks.

Schedule a Consultation with a Trusted Denver Trademark Disputes Attorney Today!

Contact Sequoia Legal to consult a Denver trademark attorney to help you plan for your business's success and address any trademark issues.

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Why Do I Need a Trademark to Protect My Business?

Without trademarks, McDonald's is just a hamburger joint, and Nike is just a shoemaker. But trademarks give ordinary businesses a path to supercharge their values.

Trademarks help your business:

  • Distinguish your products and services from those of your competitors
  • Build goodwill and brand recognition with consumers
  • Protect your brand's reputation and image

With a distinctive trademark or service mark, consumers will associate your products and services with your company and seek them in the marketplace.

Trademarks also provide a basis for an infringement action to stop competitors from creating knock-off labels or similar branding. Companies compete unfairly when they mislead or confuse the market by using marks that deceptively imply association, sponsorship, or affiliation with your brand.

denver trademark attorney
trademark lawyer denver

Steps to Protecting Your Trademark: Our Comprehensive Process

Trademark protection begins by selecting a good trademark or service mark. Keep in mind that more distinctive trademarks (McDonald's Golden Arches) are more protectable than descriptive trademarks (like just the name of your brand).

Once you narrow down some possible trademarks, we can provide legal services that include:

  • Conducting a trademark search and rendering an opinion about the risk and protectability of your marks
  • Advising you on where and how to register your marks
  • Preparing and filing applications to register your marks in Colorado and the United States Patent and Trademark Office
  • Responding to rejections from the trademark office to secure your registration
  • Counseling you about the use of your trademarks to avoid losing your rights

Only by carefully adhering to trademark law do you have the legal basis to protect and enforce your trademark.

Schedule a Consultation with a Denver, CO, Software Licensing Attorney Today!

Our software licensing attorneys understand how to turn your business model into an enforceable license agreement. Contact us to schedule a consultation to discuss your software company and its needs.


Why Choose Sequoia Legal Attorneys to Handle Your Trademark Legal Matters?

A good trademark attorney knows both the law and business. They should understand how trademarks interact with other fields of the law, including copyrights, patents, trade secrets, antitrust, and unfair competition.

The trademark attorneys at Sequoia Legal have experience working with businesses at all stages of development, from conception to startup to maturity. They understand your trademark needs, the benefits trademarks can bring, and ways to stretch your resources to protect your brand.

Some benefits to hiring Sequoia Legal for your trademark case include:

  • Years of experience handling complex trademark matters
  • Personalized service and tailored legal strategies
  • Knowledge of the law and strategies for businesses to use the law to deal with their trademark issues in the most economical way possible

Most importantly, Sequoia Legal is a full-service business law firm that can provide all your legal services in one office.


Meet Our Trademark Attorneys

Our trademark lawyers know state, federal, and international trademark laws and how to use them to boost your business. We provide advice and representation in all matters ranging from registration to litigation. Our trademark team includes:

Meet Your Attorneys

Our Successful Cases

Rock Solid FCPA and Export Compliance Programs

Our Denver export compliance law firm has extensive experience with export administration regulations, the FCPA and international trade and can assist clients with developing export control and FCPA compliance programs. We ensure each client follows appropriate FCPA, export control compliance and foreign trade regulations for their industry, and our clients hail from nearly every industry sector. The attorneys at Sequoia Legal have successfully assisted and provided continued guidance for several international companies regarding the internal implementation of FCPA and export compliance plans. These companies employ and engage in various transactions with individuals and companies around the world. To ensure continued compliance with US sanctions laws and regulations following the implementation of the FCPA and export compliance programs, Sequoia Legal has conducted company audits, interviews and internal FCPA training programs. Due to the diligence of the Sequoia Legal team, zero issues or enforcement actions have been taken by the US government against Sequoia's clients for any FCPA or export related matter. An investment in a Sequoia Legal compliance plan has saved our clients time, focus and money.

No Penalty Voluntary Disclosures to US Gov

Companies routinely face complex situations when exporting or doing business internationally. There is a complex set of laws and regulations applicable to the persons, places and products involved in international business. Businesses sometimes end up violating or running afoul of these highly technical and complicated rules. Sequoia Legal has represented various US and foreign companies in conducting internal investigations relating to suspected violations of US sanctions and export controls. Following completion of these internal investigations, where necessary, we have assisted clients in voluntarily disclosing suspected violations to US authorities and have obtained favorable outcomes, including reduced penalties or no penalties. This has allowed our clients to sleep at night and continue to expand and do business internationally in compliance with applicable US law.

Successful Sale of Technology Startup

Our team at Sequoia Legal regularly helps sellers and buyers of businesses navigate the intricacies of the purchase and sale process to help them achieve their dreams. In this case, Sequoia Legal was brought on by the owners of a local technology company in a sale to a strategic acquirer with a total transaction value in the multiple millions. We successfully negotiated transaction agreements, including due diligence with the buyer and post-closing employment agreements, and closed the transaction within an expedited 30 days period. As part of this process, we helped educate the sellers through their first transaction and work through the emotional roller coaster of selling your business.

Searching for Search Fund Success

And Finding It! Sequoia Legal regularly helps search funds and individuals find, acquire and successfully build new businesses. Our client was a search funder focused on acquiring a company in the professional services industry. We assisted in negotiating several LOI's that fell through, but as a result of that process, we found the right acquisition fit and assisted our client in executing an LOI, conducting due diligence, structuring the deal, negotiating the purchase agreement, working with the SBA and completing a deal that included a cash payment, SBA loan and seller financing with a variable note that reduced if certain revenue metrics were not achieved. We then assisted our client with several "tuck-in" acquisitions to further augment and accelerate the client's goals and exponentially grow revenue.

What Our Clients Say


39 Reviews


Susan B.

Andrew Lopez is always there to help. He is professional, responsive and understanding. Thank you Sequoia Legal!


Jason L.

I can't say enough great things about Hunter and Andrew and the Sequoia team. We purchased a small business, and they were efficient, knowledgeable, and direct with their feedback about the deal and its structure and available when we needed them. We hope to do many more transactions with Hunter and Andrew, and the team. If you're looking for great counsel for a business transaction (and I'm sure any other matter they'd represent) - you'll be in great hands working with Sequoia. Bravo!


Jeffrey B.

We trust completely the expert advice and care we receive from Sequoia Legal as they provide their invaluable services to our growing businesses.

Contact Us Now for Skillful Guidance on All Your Trademark Legal Needs

Trademarks and service marks can increase your business valuation by helping you develop exclusive branding for your name, products, and services. Conversely, one misstep and a trademark dispute can send your business back to square one.

Contact Sequoia Legal to discuss your business and its branding with an experienced trademark attorney.

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Denver Office

7355 E. Orchard Rd., Suite 375 Greenwood Village, CO 80111

*by appointment only

Office Hours

Mon - Fri
9am - 5pm
Call For Off-Hour Appointments

Licensed in New York, Colorado, & Alaska with an international flair

Frequently Asked Questions (FAQs)

How much do Denver trademark attorneys charge per hour?

Every trademark attorney in Denver, CO, charges different hourly fees. Lawyers will also charge different fees for different legal services. For example, you'll pay different fees for registering trademarks versus litigating infringement claims.

Is a trademark attorney the same as a patent attorney?

No, patent attorneys specialize in preparing and filing patents. On the other hand, trademark attorneys have knowledge of trademark law, as well as experience helping companies build and protect their brands.

When should I file my trademark application?

You should file as early as possible. However, there are two kinds of trademark applications: Use applications are filed by a business owner after the business starts using the mark. Intent-to-use applications are filed before use.